Understanding Local Services Ads from Google, and the Google Guarantee
When you use part of your marketing budget for online ads, you want to know that you connect with the customers most likely to request your services, get an inspection, and ultimately complete a job. If you are looking for an option that accomplishes this, then Local Services Ads from Google may be exactly the online advertising you want. Local Services Ads and the Google Guarantee create a recipe for success for leads and conversions.
What are Local Services Ads?
Utilizing Local Services Ads from Google, you can get leads from prospective customers. How is this achieved? Leads come to you as messages and phone calls sent directly to you from your Local Services Ad. There are many benefits to this form of advertising, including being listed at the top of SERPs on Google and being connected with consumers actively searching for the services you provide.
One benefit that stands out is the simplicity of the tools Google provides to help you get started. Create your business’s personalized profile and then use the mobile app to communicate with your prospects at any time. On top of that, you only pay for the leads that relate to your business and services. With the information you provide in your ads, customers choose you: the only customers you hear from are those who select your profile. With a well-put-together ad, you WILL stand out in the crowd.
How Does the Google Guarantee Work?
One thing that potential customers want is a business that they can trust. If you have the Google Guarantee, Google is essentially backing you. How it works: If a customer comes to you through your Local Services Ad, and your work does not meet their standards, Google may reimburse that customer up to the amount paid for the initial service. There is a lifetime limit in the US, which is $2,000. This guarantee can be an invaluable badge that instills trust when a customer is considering the services you provide and finds you through your Local Services Ad.
We all want our advertising budgets to work smarter, not harder, for our business. What it all comes down to is what type of ad will perform best for you. Local Services Ads and the Google Guarantee can create real opportunities with actual results. If you would like to know more, contact us today! A winning strategy can start with just a few clicks.
