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Marketing Minute with Mike Malina Vol. 1

Our Marketing Guru, Mike Malina, will be posting videos with helpful tips and information. Our goal is to be there to support you with any marketing related questions you have. Stay tuned for more videos and articles from Mike.


Foundation and waterproofing contractors often have various questions about marketing their business to attract clients and increase their visibility. Some of the most common questions include:

  1. How can I effectively target and reach my ideal customers?
  2. What strategies and channels should I use to promote my foundation contracting services?
  3. How can I differentiate my business from competitors in the market?
  4. What are the best ways to generate leads and convert them into customers?
  5. Should I invest in online advertising, and if so, which platforms are most effective for my business?
  6. How can I leverage social media to enhance my brand and attract potential clients?
  7. What role does search engine optimization (SEO) play in marketing my foundation contracting business?
  8. Are there any industry-specific directories or websites where I should list my services?
  9. How can I gather and leverage customer testimonials and reviews to build trust and credibility?
  10. How do I track the effectiveness of my marketing efforts and measure return on investment (ROI)?

These questions can help foundation contractors develop effective marketing strategies and make informed decisions to grow their business. It’s important to adapt your approaches to the specific needs and characteristics of the local market and target audience.

In our upcoming issues of Marketing Minute, you will find answers to many of these questions. In addition we are here to help you along the way! Got questions? Email us at marketing@getecp.com

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