Marketing with Mike: FAQs Provide the Easy Answers
By giving people an easy way to learn about you while answering their most common questions in a short, consise way, you can keep people on your website longer. The longer they remain on your website the more likely they are to turn into a customer. FAQs or Frequently Asked Questions are a great way to quickly show off your knowledge and build trust.
Spend time speaking with your sales staff, foundation inspectors, and anyone else who interacts with homeowners on a frequent basis. Create a list of questions homeowners often ask before, during, and after the job and thoroughly answer the questions. Use the questions and answers to create a frequently asked questions (FAQ) page on your website. Your new FAQ page will help alleviate purchasing anxieties, improve SEO, and earn additional trust by providing industry expertise. A few sample questions are listed below.
- How much does foundation repair cost?
- How long will it take to repair my foundation?
- Can I fix my foundation myself?
- What causes foundations to fail?
- Are you a member of any trade organizations?
- What type of product and service warranty do you provide?
- Do you offer financing?
- Do you have any references?
Do you have other ideas for FAQs? We would love to hear them. Share them in our Forum in our Partner Portal. Don’t have a login to the Partner Portal? Email firstname.lastname@example.org and we will hook you up!