Why Content is So Important for Your Website
Visual marketing is a trend that doesn’t look to be going away anytime soon, and for good reason. Just like video content, visual content is growing in popularity, thanks in large part to social media. Social media users are beginning to tune out written content that requires analytical thinking and are instead turning to easy-to-digest visual content.
Don’t believe me?
Take a look next time you are out in public or even in your own home. Everyone is buried in their phone, tablet, or laptop! They are all liking someone’s Facebook page, swiping right, tweeting, or checking out a website! These pages and sites are all illustration and video driven content as that is what helps them get found first, feel free to do some fact checking with CNN!
Google defines Visual content marketing as:
Using images to convey valuable information in an engaging visual format. … Visual content marketing examples include images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.
Content marketing is how we reach our prospects and customers today.
But these days, there’s another powerhouse method in town. There’s another channel we need to use. I call it visual content marketing.
What is visual content marketing?
Visual content marketing refers to using images to convey valuable information in an engaging visual format. The purpose? To attract people to your website, social media platforms, your offers, and most importantly to get your name in front of as many prospects as possible.
Visual content marketing examples include images with educational or inspiring text, infographics, and “signature branded images” that promote written, audio, or video content.
Remind me, please: what’s content marketing?
Content marketing is any information, online or offline, which informs and educates prospects and customers as a way to build trust and engagement.
The most common formats for content marketing today are:
- Blog posts or articles like this one
- Video blogs or “blogs”
- Informational posts on social media
But using a content marketing strategy to promote your business goes way back!
You may remember:
- Newspaper “supplements” that were a mix of content and ads for a specific company’s line of products
- Long, information-packed mailings for a product or service that used to arrive in your mailbox
- Ads featuring recipes with which used one company’s branded products (how many of those did you clip and save?)
Brand your business with stunning visuals
Discover how to use the power of visual marketing to draw attention to your personal brand or your business brand — for free. For more information on how we can help you with this email me at @firstname.lastname@example.org and We will help get you pointed in the right direction.