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PUJ-1201B
Enerpac Electric
Lift Pump
• Lightweight and compact design
• Two-speed operation reduces cycle times for improved productivity
• 115 VAC 50/60-cycle universal motor will operate on voltages as low as 60 voltt
• 24 VDC remote motor control 10-ft length for operator safety
• Starts under full load
• Designed for intermittent duty cycle
• High strength molded shroud with integral handle, protects motor from contamination & damage
• Large easy-carry handle for maximum portability
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Relevancy on a Budget
What do your customers want from you? Are they looking for a specific product? Do they want a specific service or a perceived solution to a perceived problem? It is important to know what your prospects are looking for when they contact you and you must stay focused on what your prospects want and need from you.
Much time and efforts are lost on trying to give people what they do not want instead of supplying them with what they need. This starts with your web site, if you don’t give them the content they want, you’re going to get negative comments or worse, you are going to lose them.
Simple solutions include offering an easy to find “contact us” link on your site. This link needs to be placed within easy reach when a question comes to their minds. Next, offer a quick and easy place for them to ask a question or request more information. These buttons or icons should be front and center and manned for immediate response. Get them while they are hot and become the answer for their problem.
Another easy solution is to test and optimize landing pages. Where are people going, how long are they staying there and are they getting to the information they need? Large icons encourage prospects to click to receive marketing material or other information and dropping your bounce rate by up to 85%. Your closing ratio can remain constant if our number of prospects increase, and your number of prospects will increase, without spending a lot of money, if you make it easier for them to contact you.
Lastly, we are in a business where prospects shop, so why not give them a shopping list? What should be their key considerations when shopping for your products and services? You will be providing value without being overly sales-y. By making sure that the top characteristics are all strengths of your company, you are likely to end up at the top of their short list of providers. Make sure that the shopping list mimics your company’s mission statement, the only answer to their problem will be you.
Find out what they are looking for; make it easy for them to ask questions and give them a list to work from. Relevancy can be done without spending a lot of money. |
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