How fast are you responding to queries?
A quick response rate to web-generated leads can improve results by 26%. Cutting response rates from 30 minutes to 10 minutes not only decreases the number of calls it takes to make initial contact but the closure rate will increase also.
• The odds of reaching a lead fall 10 times in the first hour after a prospect reacts on the web.
• The best time to call to qualify a lead is between 9 a.m. and 10 a.m.
• The second best time to qualify a lead is between 4 p.m. and 5 p.m.
• The worst time to qualify a lead is between noon and 2 p.m.
• The best days of the week to qualify leads is Wednesday and Thursday
• The worst day to qualify leads is Friday
While it may be impossible to react consistently in 10 minutes, any increase in speed pays. The payoff for qualifying a web-generated lead within the first 10 minutes can really be worth the expense of doing so.
Make sure that your sales efforts are being placed in time frames that greatly increase their odds of being successful. When prospects are on your site is when their interest in you is at its peak. Though this is a fairly simple idea the number of companies that put this action into practice is low.
Enhancing Market Awareness Through Education
On February 12th in Denver, CO Park Range Construction hosted a three hour continuing education seminar. The purpose of the seminar was to educate and assist engineers on steel pile design and application; including helical anchors, soil nails, resistance piers and micropiles. The information was presented by David C. Kraft, PhD, P.E., consulting engineer to ECP. As a result of a lot of hard work by the people at Park Range over one hundred engineers from the Denver surrounding area attended.
The seminar’s location was the Nautilus Ballroom of the Denver Downtown Aquarium. The seminar began with registration at noon which included a very nice lunch. The presentation ran from 12:30 to 4:00 pm with an appetizer/cocktail hour following. As an added thank you to the attendees Park Range provided admission passes to the Aquarium for those that wanted to experience the wonders of the aquatic world.
The seminar was considered a huge success and Park Range has already begun and will continue to see the fruits of their labor in regards to hosting this seminar. If you are interested in hosting a similar seminar please contact Weston Opat at ECP.
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