Are the images on your home page
doing anything possible to bring in
more high-quality prospects?
Making the most of the following
features brings in more search
engine traffic using resources
companies already have.

Put these features to work
•Image accessibility: To boost
traffic, search engine spiders need to
see a site’s images. Pictures that are
coded onto HTML pages…and
images that reside on the same
server as the web site…are easily
indexed.
Images displayed in flash files or
loaded from a separate database
aren’t easily indexed.
•File names: Image file names
should contain related keywords,
separated by dashes. (Ex. clearsafety-
glasses.jpg)
•Title tags: These tags appear when
a mouse cursor moves over an
image. They should contain
relevant keywords that describe the
image in 10 words or less.

•Alt tags: This part of the HTML tag
appears if the image fails to load. It
should be a relevant description, no
longer than 20 words.
•Context: Surrounding an image
with a caption/description helps
improve its relevance to keywords.
Tip: It’s critical not to have too many
images on a page.
•Image links: When a prospect
clicks on a photo, it’s smart to have it
on a page that contains just the
image. This will also improve its
relevance to target keywords.
•Size: Large file sizes kill a web
page’s performance and search
engine rank. But some prospects
demand large high-quality images. If
that’s the case, keep them, just not
on the home page.
Source: “How to Redesign Your
Site’s Images to Attract Relevant
Prospects,”
www.marketingsherpa.com